Dressco Corp, established in 2006, has transformed into our current holding company, registered in 2019 as Dressco Promotions & Lifestyle Holdings. The company initially started out in the supply of over-runs from chain stores, moved on to become a supplier of promotional wear and accessories, and now manufacture all our apparel in our factory based in Parow, Western Cape. As the business grew, we recognised the need to separate our sports brand FiekaTM from our corporate & leisure wear and uniform entity. This led to the registration of Campus LifestyleTM in 2018, which has grown into a multi-faceted organisation. The company is a 100% female owned and manufacturer of sportswear, uniform, leisure wear as well as safety-wear.
As specialists in all areas of brand management, we have over 40 years experience collectively in developing campus brands and ensuring a dynamic, visible and energetic, in your face branding through our stores as well as by collaborating with institutional marketing and communications department for campaigns, events, etc. The operations and execution of our Campus LifestyleTM store concept and model is the only one of its kind in South Africa and unique to us. Campus lifestyle is a registered trademark and operations model. We own our full supply chain from manufacturing, to carefully thought through branding solutions.
Supporting an institutional brand must be viewed as a continuous long term business practice, not a short- term tactic. Through our hands on working experience with the University of the Western Cape marketing department, etc (and our other bases) we have found that this has greatly aided the success of their distinctive brand with its mission and vision, consistency in application and proper brand management from a functional level to a core corporate focus, helping integrate the brand into employee and student behaviour, and ultimately into customer experiences.
As specialists in developing campus and school brands, our expertise lies in the fact that we have experience in setting up campus retail shops, managing retail shops and stocking up the campus shops with promotional wear, corporate wear, sports wear and accessories, etc and aligning the store operations and marketing plans with that of our clients.
We ensure that your campus brand receives the right exposure and that your brand becomes visible on and off campus. Every opportunity to make the brand visible must be done to enhance the brand message – creating and identity and image that becomes associated with a level of credibility, an institution of excellence, quality and satisfaction in the students and staff minds. We fully focus on brand standards and brand opportunities – we do not apply conventional methods.
The Campus LifestyleTM brand management team will ensure that the service we deliver to all our clients, as described above, will build your brand, support your brand ambassadors and delivering on your brand promise. With this in mind, believe the brand and the campus will grow/develop to its full potential and beyond.
What do we do?
- Layout & Design
- Story boards & Visual Aids
- Sublimation Printing
- Pad printing
- DTF Printing
- Screen Printing